Bazart

Concept & art direction. 2012 / 2013

Carulla has diverse sales promotions, but they have one more visual and remarkable campaign: Bazart. Is the combination of two words, bazaar, and art. In this campaign, Carulla takes advantage of different visual art resources to create prints and phrases.

In 2012 edition, we used textures and silhouettes. We kept the aesthetic and prominent food views and perspectives.

 

In 2013, we combined illustrations and pictures of food. As a result, we created a composition dish.

 

Agency: Ogilvy & Mather. Bogotá, Colombia

Ilustrations: Juanita Delvasto

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