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Institutional Campaign

Concept & art direction. 2013

Carulla is one of the most recognized and antique supermarkets in Colombia, they have different campaigns during the year.


In this occasion, we created the concept “extraordinary is every day” for the institutional campaign. The goal was to show food in different ways. We decided to exalt and magnify the food. We developed print pieces and tv commercials, where there was evidence of food value and heritage, through the history and in our lives. Furthermore, we emphasized the shopping experience at the supermarket.

Agency: Ogilvy & Mather. Bogotá, Colombia

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