Bazart

Concept & art direction. 2012 / 2013

Carulla has diverse sales promotions, but they have one more visual and remarkable campaign: Bazart. Is the combination of two words, bazaar, and art. In this campaign, Carulla takes advantage of different visual art resources to create prints and phrases.

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In 2012 edition, we used textures and silhouettes. We kept the aesthetic and prominent food views and perspectives.

In 2013, we combined illustrations and pictures of food. As a result, we created a composition dish.

Agency: Ogilvy & Mather. Bogotá, Colombia

Ilustrations: Juanita Delvasto