Morcilla

Product design & packaging, 2017

NOCILLA is a hazelnut and chocolate spread similar to Nutella. It is a part of every Spanish family, especially for children.

In Sala de Despiece they take icons as references, to develop popular products, but focused on mature flavors especially for adults, through playing with words, ingredients and aesthetic.

The original: 

THE AUTHENTIC. Especially for kids

Hazelnuts • Chocolate • Milk

The Sala's de Despiece Version:

THE TRADITIONAL. Especially for adults

Onions • Rice • Chocolate • Blood