Is the answer to an epidemic that has hit most cities. They are incredibly BORING.

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It’s gotten so bad, even our mood has been infected and we barely talk to each other as we go about our day. Wall’s thought it was about time all that seriousness was interrupted. Using something small, we made a big impression by surprising clueless participants into having fun with a stranger.

 

Winner of DDB’s global Fit for Excellence program, the brief called for proposals that embodied Wall’s brand essence: Goodbye Serious. 

 

Agency: DDB Woldwide. Bogotá, Colombia